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"Plain English"

 

Gobbledygook

 
  • An American the Hon. Maury Maverick, of Texas - invented this evocative name for the language of bureaucracy

 
  • In The New York Times of May 21, 1944, he explained what he meant by the term:  

 

People ask me where I got gobbledygook. I do not know. It must have come in a vision. Perhaps I was thinking of the old bearded turkey gobbler back in Texas, who was always gobbledy-gobbling and strutting with ludicrous pomposity. At the end of this gobble there was a sort of a gook.

 
  • Here are some recent (2008) examples of gobbledygook collected and displayed on a weekly basis by Plain English Campaign:  

 

"By aggregating a range of public and commercial datasets, including global addressing and Directory Enquiries, voter databases, commercial data and documentation including dates of birth, and voice-based verification solutions, 192.com Business Services delivers the most comprehensive global online ID verification solution available. "

(from www.192.com)


'Meeting the challenges: Align our centres' missions with the new strategy, ensuring long-term sustainability, and balancing the advantages gained through activities supporting stakeholders against the possibility of mission drift.'

(from the National Environment Research Council Strategy plan)


'Following the 100-day review, TUI has set a series of new objectives. These include "leveraging our unique portfolio of brands to drive customer loyalty and retention through direct routes to market" and "investing in sustainable organic and acquisition growth opportunities, through a rigorous capital allocation framework."'

(from www.travelmole.com)


'The aim of the Centre for Social Informatics is to continue to develop a distinctive body of work that reflects a shared interest in socio-technical interaction at different levels of organisation, and at different stages in the system life cycle, as well as in methods to support research in these areas.'

(From Napier University's 'Centre for Social Informatics' website)


'Assessment will be more holistic, more synoptic and will better reflect the sometimes different needs of higher education and employers.'

(Ken Boston, head of the Qualifications and Curriculum Authority, talking about the Maths A-level)


'Dairy Crest, the UK's premier chilled dairy foods company, focuses on building leadership positions in branded and added value markets across the dairy sector and investing in industry leading facilities to create competitive advantage.'

(from the Dairy Crest website)


'The substantial drops in asking prices are further confirmation of the underlying trend of more sellers re-adjusting their prices downwards'

(spokesman for 'RightMove' from the BBC News website)

 

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GOBBLEDYGOOK GENERATOR

 
 

Have you ever wanted to use meaningless, empty phrases that make it look like you know what you are talking about? Simply click on the button below this paragraph and a random piece of business jargon will appear in the box. If you need more than one buzzphrase, just click the button again and again.

Courtesy of Plain English Campaign