"Politics and the English Language" (1946) George
Orwell provides six rules for writers:
use a metaphor, simile, or other figure of
speech which you are used to seeing in print.
use a long word where a short one will do.
is possible to cut a word out, always cut it
use the passive voice where you can use the
use a foreign phrase, a scientific word, or a
jargon word if you can think of an everyday
any of these rules sooner than say anything