Apart from the usual business
jargon and gobbledygook, offices up and down the
country, and indeed across the world, resound with
corporate 'management speak', or 'marketing speak'.
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Management speak is typically used to make something
seem more impressive than it actually is.
Many staff who work for big corporate organisations
find themselves using management speak as a way of
disguising the fact that they haven't done their job
properly. Some people think that it is easy to bluff
their way through by using long, impressive-sounding
words and phrases, even if they don't know what they
mean.
Below is a list of some of our 'favourite' examples.
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- ballpark figure
- be proactive not reactive
- bring it to the table
- mission critical
- move the goalposts
- think outside the box
- blue-sky thinking
- pushing the envelope
- there is no 'I' in team
- knowledge base
- core competencies
- win-win situation
- client focus
- deliverables
- incentivise
- take it to the next level
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For a bit of fun, why not try the
well-known game 'buzzword bingo' on the next page.
Simply listen out for the buzzwords in your company
meetings and ... BINGO! |
